Terms of use

1. Agreement

By accessing efora.io (the “Site”), you agree to these Terms of Use. If you do not agree, do not use the Site. Nelson Spencer LLC, doing business as Efora (“Efora,” “we,” “us”), reserves the right to update these terms at any time. Continued use after changes constitutes acceptance.

2. Use of the site

You agree to use this Site only for lawful purposes. You may not:

• use the Site in any way that violates applicable law
• attempt to gain unauthorized access to any part of the Site or its systems
• transmit malware, spam, or other harmful content
• scrape, crawl, or otherwise extract data from the Site without permission
• impersonate any person or entity

3. Intellectual property

All content on this Site — including text, design, graphics, logos, and code — is the property of Nelson Spencer LLC d/b/a Efora or its licensors and is protected by copyright and trademark law.

You may not reproduce, distribute, or create derivative works from any content on this Site without our written permission.

4. User content

If you submit information through the contact form, email, or a booking link, you allow us to use it to respond to you and discuss a possible project. A contact form submission is an inquiry, not a booking or a promise that Efora will accept the work.

You are responsible for ensuring that any information you submit is accurate and does not violate the rights of any third party.

Prices on the Site are starting points. Nothing on the Site creates a service agreement or reserves a project start date. Scope, price, and terms are confirmed separately in writing.

If you complete the START assessment, we may use your responses to generate your results, improve the assessment, and create aggregated peer-trend summaries as described in the Privacy Policy.

5. Third-party links

The Site may contain links to third-party websites or services. We do not control and are not responsible for the content, privacy policies, or practices of those sites. Access them at your own risk.

6. Disclaimer of warranties

The Site is provided “as is” and “as available” without warranties of any kind, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Site will be uninterrupted, error-free, or free of harmful components.

START assessment results and benchmark summaries are informational only. They are directional, self-reported, and not presented as a validated statistical study, legal advice, or a guarantee of business outcomes.

7. Limitation of liability

To the fullest extent permitted by law, Nelson Spencer LLC d/b/a Efora shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of your use of the Site, whether based on warranty, contract, tort, or any other legal theory, even if we have been advised of the possibility of such damages.

Our total liability for any claim arising from or related to the Site shall not exceed $100 USD.

8. Indemnification

You agree to indemnify and hold harmless Nelson Spencer LLC d/b/a Efora and its officers, employees, and agents from any claims, damages, or expenses arising from your use of the Site or violation of these terms.

9. Governing law

These terms are governed by the laws of the State of New York, without regard to conflict of law principles. Any disputes arising from these terms shall be resolved in the courts of New York County, New York.

10. Termination

We may restrict or terminate your access to the Site at any time, for any reason, without notice. Provisions that by their nature should survive termination (including intellectual property, disclaimers, and limitation of liability) will survive.

11. Contact

For questions about these terms, contact us at hi@efora.io.